Product Marketing Manager - Kinnser Software (Austin, TX)
What you will be doing Reporting to the VP of Marketing, your responsibilities will include the following:
Assessing Kinnser's market opportunity by addressing the following:
Customer needs and purchase criteria Customer buying process and information sources Competitive analysis Customer attitudes toward Kinnser and competitors Barriers to sales Orchestrating the Kinnser strategy for the hospice market:
ROI for Kinnser investments in hospice Construct the marketing mix and sales enablement required for success Define positioning and messaging Assist in launch of new capabilities Routinely communicate product plans to Sales and Marketing Executing marketing strategies for hospice market segments:
Author content for collateral, sales tools, PR, etc.
Develop domain expertise and represent Kinnser at industry events About You Required
Qualifications:
5-7 years experience of successful B2B software marketing with an excellent track record of performance against goals Significant experience with all elements of the marketing mix, including digital marketing, direct marketing, events, and public relations Product P&L experience is desirable Strong project management skills coupled with a high attention to detail and superior multi-tasking abilities Exceptional written and verbal communication skills, strong business judgment, and high level of initiative, creativity and flexibility Demonstrated ability to operate in a fast paced environment, balancing both strategic and tactical responsibilities Bachelor's degree in marketing or related field.
Applicable experience may be substituted for degree requirements About Kinnser Source:
.
Estimated Salary: $20 to $28 per hour based on qualifications.
Assessing Kinnser's market opportunity by addressing the following:
Customer needs and purchase criteria Customer buying process and information sources Competitive analysis Customer attitudes toward Kinnser and competitors Barriers to sales Orchestrating the Kinnser strategy for the hospice market:
ROI for Kinnser investments in hospice Construct the marketing mix and sales enablement required for success Define positioning and messaging Assist in launch of new capabilities Routinely communicate product plans to Sales and Marketing Executing marketing strategies for hospice market segments:
Author content for collateral, sales tools, PR, etc.
Develop domain expertise and represent Kinnser at industry events About You Required
Qualifications:
5-7 years experience of successful B2B software marketing with an excellent track record of performance against goals Significant experience with all elements of the marketing mix, including digital marketing, direct marketing, events, and public relations Product P&L experience is desirable Strong project management skills coupled with a high attention to detail and superior multi-tasking abilities Exceptional written and verbal communication skills, strong business judgment, and high level of initiative, creativity and flexibility Demonstrated ability to operate in a fast paced environment, balancing both strategic and tactical responsibilities Bachelor's degree in marketing or related field.
Applicable experience may be substituted for degree requirements About Kinnser Source:
.
Estimated Salary: $20 to $28 per hour based on qualifications.
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