Social Strategist-Paid
Full Description:
Fahrenheit IT is seeking a Social Strategist-Paid for a long term Consulting opportunity.
The Paid Social Strategist will be responsible for overseeing the paid social strategy for a rapidly expanding global business, and have a proven track record of developing and executing robust, creative, innovative and successful paid social strategies and media plans.
Key Responsibilities Provide strategic direction and leadership of the paid social media program based on marketing and business objectives:
Oversee day-to-day management of paid social plan including influence of content, customer experience, execution details, and performance.
Develop a holistic, visionary paid social media strategy mapped clearly to organic strategy and business objectives, setting outcome-based KPIs that will help differentiate IBM on social media.
Define a channel strategy that matches audience and segmentation priorities.
Ensure all paid social content follows industry best practices and brand guidelines.
Streamline and organize content and targeting to ensure an optimal audience experience.
Building differentiating social media campaigns:
Build social plans that drive broad reach and strong resonance with a target audience.
Create integrated plans in conjunction with other key stakeholders, including the content team, digital team, external media/communications and influencer marketing.
Measuring impact of our paid social campaigns:
Set best practices for performance reporting to iteratively improve impact of execution.
Work with agency partners to create a model for simple, standard reporting for executives focused on key data required for decision making.
Develops analysis that leads to optimization recommendations.
Demonstrating strong collaboration skills:
Coordinate key stakeholders including campaign managers, diamond teams, agency and platform partners to ensuring strategic alignment.
Required Experience Solid knowledge of paid social marketing platforms, tracking and tagging methods, and various analytics packages; experience in Sprinklr a plus Excellent written and verbal communication skills, along with strong presentation skills A deep understanding of how to develop and apply social personas to content development, publishing and social account management Business experience managing social media for a major brand or business unit on social networking platforms including but not limited to LinkedIn, Twitter, Facebook and YouTube Demonstrated ability to research, learn and communicate about emerging social trends and technologies Strong understanding of digital landscape and how/where bridges are built between paid social and other channels Strong track of record of business growth and incremental scope conversions Strong technical knowledge of paid social tools and external vendors Ability to work independently and as a member of a team Aptitude to develop and maintain strong working relationships with both internal and external stakeholders Ability to explain a position on an issue with confidence and data to support view Preferred Experience BS/BA degree from an accredited college or university and 4-6 years' experience in communications or public relations, specifically developing social initiatives Experience managing communications in the consumer technology space ID:
152395.
Estimated Salary: $20 to $28 per hour based on qualifications.
Fahrenheit IT is seeking a Social Strategist-Paid for a long term Consulting opportunity.
The Paid Social Strategist will be responsible for overseeing the paid social strategy for a rapidly expanding global business, and have a proven track record of developing and executing robust, creative, innovative and successful paid social strategies and media plans.
Key Responsibilities Provide strategic direction and leadership of the paid social media program based on marketing and business objectives:
Oversee day-to-day management of paid social plan including influence of content, customer experience, execution details, and performance.
Develop a holistic, visionary paid social media strategy mapped clearly to organic strategy and business objectives, setting outcome-based KPIs that will help differentiate IBM on social media.
Define a channel strategy that matches audience and segmentation priorities.
Ensure all paid social content follows industry best practices and brand guidelines.
Streamline and organize content and targeting to ensure an optimal audience experience.
Building differentiating social media campaigns:
Build social plans that drive broad reach and strong resonance with a target audience.
Create integrated plans in conjunction with other key stakeholders, including the content team, digital team, external media/communications and influencer marketing.
Measuring impact of our paid social campaigns:
Set best practices for performance reporting to iteratively improve impact of execution.
Work with agency partners to create a model for simple, standard reporting for executives focused on key data required for decision making.
Develops analysis that leads to optimization recommendations.
Demonstrating strong collaboration skills:
Coordinate key stakeholders including campaign managers, diamond teams, agency and platform partners to ensuring strategic alignment.
Required Experience Solid knowledge of paid social marketing platforms, tracking and tagging methods, and various analytics packages; experience in Sprinklr a plus Excellent written and verbal communication skills, along with strong presentation skills A deep understanding of how to develop and apply social personas to content development, publishing and social account management Business experience managing social media for a major brand or business unit on social networking platforms including but not limited to LinkedIn, Twitter, Facebook and YouTube Demonstrated ability to research, learn and communicate about emerging social trends and technologies Strong understanding of digital landscape and how/where bridges are built between paid social and other channels Strong track of record of business growth and incremental scope conversions Strong technical knowledge of paid social tools and external vendors Ability to work independently and as a member of a team Aptitude to develop and maintain strong working relationships with both internal and external stakeholders Ability to explain a position on an issue with confidence and data to support view Preferred Experience BS/BA degree from an accredited college or university and 4-6 years' experience in communications or public relations, specifically developing social initiatives Experience managing communications in the consumer technology space ID:
152395.
Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
