Senior Product Marketing Manager
Job Description
Job Title:
Sr. Product Marketer, Power Systems
We are looking to hire a motivated individual to help drive product marketing for Keysight s power systems. Your focus will be on some of the most technologically advanced electronics on the planet. The ideal candidate will have a technical background, quickly gain new technical knowledge, and write compelling content suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.
Position Overview:
In this role you will be a key member of the Product Marketing team supporting Keysight s power systems. This position will focus on three main tasks.
First, you will conceive, implement, set goals, and track results for a content-driven campaigns for your products. You will personally develop the core content, including messaging, whitepapers, eBooks, email marketing, videos, and webcasts. These campaigns will be focused on promoting new product introductions as well as existing products.
Second, you will work with the global sales/field marketing team, product managers, and dedicated marcom resources to refine your campaign plans, develop strategy, and ensure that your content comes alive across digital and physical channels. Your goals are to create engagement and gather new names that can be nurtured into quality marketing leads for your portfolio.
Third, you will ensure that your campaigns support existing Keysight communication channels, and you will be measured on the performance of your content in these channels. This include whitepapers, blogs, eBooks, videos, keysight.com web pages, paid media advertising, events, and seminars.
Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.
If the idea of creating industry-leading written, audio, and video content excites you, this is the place to be. We are looking for someone who isn t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.
Job Qualifications
Bachelor s or Master s Degree or University Degree or equivalent (Electrical Engineering strongly preferred)
MBA is preferred
5-7 years in technical product marketing
3
years of experience in a content-creation field for example, technical marketing, product marketing, or engineering content development
Must have marketing experience in high-tech/electronics industry, experience with power systems and power application knowledge preferred
Experience transforming complex topics into digestible concepts
Ability to think creatively and break industry stereotypes
Excellent writing skills - a passion for storytelling and digital content is a plus
Experience developing product marketing campaigns (messaging, whitepapers, eBooks, application notes, videos, and webcasts)
Experience managing product launches
Proven success working with global, cross-functional teams
Proven experience working productively in a remote work situation
Role is remote work from home and can be based anywhere in the US or Canada.
We are unable to sponsor someone for a Work Visa for this role.
Company Information
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world s visionaries and innovators in electronic design, test, manufacturing, and optimization. Our 14,000 employees create world-class solutions in wireless communications, 5G, automotive, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries.
We re recognized as a Great Place to Work across the globe due to our robust culture and dynamic working environment. Our global team acts as One Keysight, using collaboration, inclusivity, and integrity to advance technology. We re driven and curious, and we value all ideas, especially bold ones. And our strong culture extends far beyond our own walls. We leverage our corporate social responsibility framework to support our communities, nurture the next generation of engineers, and promote environmental sustainability. Our technical solutions and our methods for creating them help connect and secure the world. Learn more about what we do and how we do it.
Job Function
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Careers Privacy Statement
Keysight is an Equal Opportunity Employer.
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
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Job ID :
40951
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