Demand Marketing Field Marketing Specialist
Job Description
The defined demand marketing field marketing specialist plans, organizes and executes programs that create relevant two-way interactions with local buyers to inform and influence their buying decisions and broader relationship with the organization for 5G markets.
The defined demand marketing field marketing specialist is aligned to the Americas region and paired with the Americas Sales organization to support the attainment of annual direct sales revenue objectives.
The role partners with central demand marketing functions (e.g. demand center, corporate communications, campaign teams, content operations, marketing operations) to create defined demand marketing plans that deliver maximum impact through a combination of tailored global and new market specific activities
Roles/Responsibilities
Engage proactively with direct sales teams to understand sales goals, identify marketing and sales enablement requirements, and gather feedback on marketing activities
Engage proactively with central marketing teams to review plans, share local requirements, and provide feedback on global/regional programs and assets
Customize centrally created programs for local deployment
Develop annual plan and quarterly program plans to deliver pipeline and revenue goals for paired direct sales teams
Manage local marketing budget
Assess local marketing readiness and identify optimization opportunities
Evaluate, select and manage vendors that contribute to local demand marketing programs, including event venues and services, digital marketing agencies, advertising and content publishers, designers, copywriters, translators and data providers
Capture and analyze local buyer insights gathered through human and non-human interactions
Use buyer insights to segment and optimize target audiences
Conduct local buyer journey mapping (as needed)
Analyze local pipeline volume, performance and forecasts, including specific views for segments and sales reps
Identify local lead routing and scoring requirements and changes
Manage local service-level agreement (SLA) deliverables
Develop and implement pipeline acceleration programs jointly with sales
Tailor global and regional programs and assets; create or commission new market specific programs to be activated in the market
Research, choose, design and manage live events to be included as tactics in the overall marketing mix, ensuring a cohesive pre-event, at-event and post-event strategy to increase engagement and response rates
Work with central teams to develop sales enablement tools, programs in a box, training and content
Communicate to and educate the sales team about new and planned marketing activities, including global, regional and local programs
Job Qualifications
Education:
Bachelor s degree in marketing or business, or comparable marketing qualification/experience
Master s degree in business or marketing preferredBackground/Experience
Four or more years in b-to-b marketing
Two or more years working with direct sales teams in relevant markets (5G/wireless)
Proven experience working with direct sales teams and supporting programs to drive awareness and close deals
Inbound marketing strategy/execution experience
Previous sales or inside sales experience a plus
Track record of success in all key areas of responsibility
Proven experience working successfully with sales teamsSkills
Ability to leverage buyer data and insights in the development of marketing plans
Demand generation to source demand or support sales-generated demand efforts
Strong consultative marketing approach to effectively engage with sales and central marketing teams
Social media execution (appropriate, effective use of common social media technologies)
Ability to direct content building required for complex demand generation
Agency management
Sales enablement
Oral and written communication skills
In-person and virtual presentation skills
Planning/project management skills
Time management skills
Strong interpersonal skills
Active listening skills
Process oriented
Strong proficiency with data and analytics
Influencing skills at all internal levelsBehaviors:
Highly motivated
Learns quickly in a fast-paced team environment
Readily adaptable to changing market and organizational requirements
Able to consistently produce results on time and within budget
Able to align tactical plans with strategies
Highly organized
Flexible, with strong business sense
Highly collaborative
Goal/results oriented
Highly disciplined
Energetic and proactive
Detail oriented
Committed to training and self-improvement
Customer focused
Persistent
Resourceful
Empathetic
Inquisitive
Able to multitask
Success Metrics
Organizational Interlocks
Global/regional demand center
Direct sales team
Marketing communications
Marketing operations
Product/solution marketing
Field marketing specialist peers
Regional Marcom
Technologies Supporting the Role:
Sales force automation systems
Productivity applications (e.g. Microsoft Office)
Marketing automation platforms
Social media monitoring
Web tools (e.g. activity and source tracking)
Success Metrics
Demand Waterfall metrics (e.g. sourced/influenced pipeline metrics, conversion rates)
Database growth/health
Program metrics (e.g. inquiry/response rate, ROI)
Pipeline acceleration impact (e.g. sales/prospect adoption, engagement, conversion, velocity)
Event metrics
SLA metrics (compliance)
Job Function
Marketing___________________________________________________________________________________
Careers Privacy Statement
Keysight is an Equal Opportunity Employer.
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
Candidates can be considered to work from the following locations:
Tempe Americas : United States : Arizona : Tempe Americas : United States : California : Anaheim Americas : United States : California : Calabasas Americas : United States : California : El Segundo Americas : United States : California : Irvine (Voscal) Americas : United States : California : Rancho Santa Margarita Americas : United States : California : Roseville Americas : United States : California : Sacramento Americas : United States : California : San Diego Americas : United States : California : Santa Clara Americas : United States : California : Santa Rosa Americas : United States : California : Westlake Village Americas : United States : Georgia : Alpharetta Americas : United States : Georgia : Atlanta Americas : United States : Illinois : Arlington Heights Americas : United States : Illinois : Schaumburg Americas : United States : Massachusetts : Andover Americas : United States : Massachusetts : Cambridge Americas : United States : Michigan : Detroit Americas : United States : Michigan : Novi Americas : United States : Missouri : St Louis Americas : United States : Nevada : Reno Americas : United States : New Jersey : Budd Lake Americas : United States : New Jersey : Clifton Americas : United States : New Mexico : Albuquerque Americas : United States : New York : Cold Springs Americas : United States : New York : Pittsford Americas : United States : New York : Rochester Americas : United States : New York : Utica Americas : United States : North Carolina : Apex Americas : United States : North Carolina : Morrisville Americas : United States : Ohio : Cincinnati Americas : United States : Ohio : Columbus Americas : United States : Ohio : Mentor Americas : United States : Oregon : Beaverton Americas : United States : Oregon : Lake Oswego Americas : United States : Pennsylvania : Bethlehem Americas : United States : Pennsylvania : Philadelphia Americas : United States : Pennsylvania : Pittsburgh PA Americas : United States : Rhode Island : Providence Americas : United States : South Carolina : Columbia Americas : United States : Texas : Austin Americas : United States : Texas : Dallas Americas : United States : Texas : Houston Americas : United States : Texas : Plano Americas : United States : Texas : Renton Americas : United States : Texas : Richardson Americas : United States : Utah : Salt Lake City Americas : United States : Virginia : Chantilly Americas : United States : Washington : Everett Americas : United States : Washington : Pleasanton Americas : United States : Washington : Renton Americas : United States : Washington : Seattle Americas : United States : Washington DC : Washington DC
Job ID : 41198
Estimated Salary: $20 to $28 per hour based on qualifications.
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